HyperX at CES 2018: Fury SSD with RGB, for Bling
by Joe Shields on January 18, 2018 8:00 AM EST- Posted in
- HyperX
- SSDs
- Trade Shows
- Hyperx Fury
- DRAM
- RGB
- Predator
- CES 2018
LAS VEGAS, NV - At CES, HyperX had on display its new HyperX Fury RGB SSD which adds RGB LEDs to the Fury based line of drives. These drives are set to hit in Q3.
HyperX showcased the new drive with its added RGB LEDs on the shell of the 7mm, 2.5-inch SATA based SSD. The RGB LEDs are located on the top part of the SSD with a large area above and below the large “X” lit up as well as the HyperX symbol in the middle. The RGB LEDs are powered by a micro USB port as well as using that data path to synchronize the LEDs with the system it is attached to.
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The HyperX Fury RGB will use Toshiba’s 3rd Generation 3D NAND/BiCS type of flash which has a far higher die area density when compared to 2D NAND as well as using less power. The drive is SATA based with speeds rated for 550 MB/s reads and 520 MB/s writes. HyperX did not share which controller it will be using. We do know the HyperX Savage line of SSDs used a Phison controller (PS3110-S10), so perhaps an updated version will make its way to the Fury RGB. There are three capacities for the drives; 240GB, 480GB, and 960GB. Pricing was not listed, but these will be available in Q3 2018.
Related Reading:
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- Patriot Announces EVLVR Thunderbolt 3 SSD: Phison PS5008-E8, Up to 1.5 GB/s, 1 TB
- Toshiba Announces RC100 NVMe SSD and XS700 Portable SSD
- ADATA Unveils New XPG RGB DDR4 Kits: Spectrix D60 4600 MHz & Spectrix DS40 SO-DIMMs with LEDs
Source: HyperX
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Surfacround - Friday, January 19, 2018 - link
and i disable the hdd activity led to my cases... (and dim the power on LED) ... although i do wish ram would light up like the “old school” mainframes in “War games” ...CheapSushi - Wednesday, June 6, 2018 - link
Mine does. They're DDR3 Crucial Ballistix Tactical Tracers. They're the only DDR kit that has blinkenlight functionality / activity LEDs rather than mostly just aesthetic that's software controlled. I have quad channel, so 8 DIMMs, all blinking red. I replaced my old kits just for them because I love old school mainframes, but particularly the Connection Machine CM-2 & CM-5 (which I went to NYC's MoMA specifically to see recently).romrunning - Thursday, January 18, 2018 - link
I would really like to see a study to show if having RGB lighting added to a product literally improves the product's sales as compared to an otherwise-identical non-RGB product.I can understand that including it would work with the why-not crowd in addition to bling-crowd if it didn't cost any more. But obviously it costs the mfg more.
So is the additional materials cost offset enough by increased sales to drive more profit for the mfg? Or is it only considered a marketing cost as a way to distinguish some of your product lines from other similar products, enough to get the buy-in from the customer & maybe a slightly higher sell-price?
CheapSushi - Wednesday, June 6, 2018 - link
Well, for SATA3 SSDs, they've pretty much all reached parity, with quality controllers and NAND chips, at the borderline of the buses potential. So what else can you do to make the product standout? Are you really going to put out a $10,000 SLC NAND SATA SSD just to make a splash? Particularly with NVMe PCIe SSDs are the real competitive market now? So some companies go the aesthetic route. Nearly anyone who wanted a SATA SSD, has one now, regardless of size. The only real difference that's significant IS the size now of course. But you can get that from practically any brand. The only big thing coming soon to market to add more diversity is QLC NAND but that isn't out yet. So for RGB it is. There's plenty of other TLC and even MLC drives out there for years now for fit almost everyone else's personal aesthetic or needs. I mean, there's only so many things you can do to a product that has standardized aspects. Would you have been hyped about this product if it was JUST another SATA SSD but from Kingston? Big whoop.Dragonstongue - Thursday, January 18, 2018 - link
just so long as makers do not transition to everything lights up as a christmas tree, I chose cases for strength, not to look at pretty system inside of it, to each own, 9/10 the makers BOM takes away from one thing to add to another, they add RGB they skimp on something else so they can have a marketable $ number, marketing 101 :D