Sponsored Post: On April 30, Gigabyte is Making an Announcement - And it’s a Big One
by Sponsored Post on April 27, 2020 8:00 PM EST- Posted in
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On April 30 at 10 AM PDT/1 PM EDT, Gigabyte is planning to stream a special event known as AORUS Direct on its YouTube. Nobody knows *what* specifically will be revealed just yet, but it looks like it’s going to be something big.
During AORUS Direct, Gigabyte is likely going to reveal some new top-notch motherboards that could hit the market soon. Though Gigabyte manufactures laptop devices and custom graphics cards, its production of motherboards is what the company is best known for. April 30, the company might just show off brand-new ones.
This could be exciting news for PC gamers. As the backbone of a computer, motherboards are one of the most important parts in any rig. And as the market for motherboards has become increasingly varied in recent years, as one of the largest motherboard manufacturers Gigabyte has been able to use its size to deliver a wide range of boards. These days motherboards don’t just vary in size – from towering EATX boards to tiny mini-ITX builds – but also ever-expanding feature sets such as USB Type-C ports, M.2 slots, Wi-Fi, and even RGB lighting controls.
As well, overclocking continues to remain popular, with performance-focused boards getting extra cooling and support for higher RAM speeds in order to maximize their performance potential. Based on what they’ve accomplished so far, whatever Gigabyte has to offer with a new line of motherboards should be pretty interesting to see.
Make sure to save the date and time so you can catch the AORUS Direct stream. If some fantastic motherboards are announced, you won’t want to miss it. If you can’t make it, don’t worry — a post-stream recap highlighting everything you need to know will also be available.
Source: Gigabyte AORUS Direct
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DanNeely - Tuesday, April 28, 2020 - link
Was this signed off on by the Anandtech editorial staff; or have your corporate overlords decided to ram a new form of advertising down our throats?I'm concerned here because an explosion of sponsored posts really destroys any perception of site quality.
Tomatotech - Tuesday, April 28, 2020 - link
I’m only seeing one sponsored post on the front page out of maybe 30 articles. And it’s clearly labelled as such. Hardly an explosion.More to the point, online advertising spend has dropped due to coronavirus. Expect to see a lot more sponsored posts at your favourite websites and be thankful they label them clearly.
Ars Technica, god bless their hearts, have just done a wildly successful paid membership sign-up drive that got around 200-300% of target. Very few websites, even dear AnandTech, are able to do something like that.
Korguz - Tuesday, April 28, 2020 - link
what explosion of sponsored posts ?DanNeely - Wednesday, April 29, 2020 - link
It's one now, but anandtech didn't used to have 9000 banner/etc ads vomitted over every square inch of the page. My worry is that the corporate overlords won't be able to resist jamming paid-noncontent into every second article slot and leave the site a wasteland in their wake.Koenig168 - Tuesday, April 28, 2020 - link
It's clearly stated to be a sponsored post so I have absolutely no problem with this. Hardware sites have to pay their bills too and this is a legit revenue stream.Ryan Smith - Wednesday, April 29, 2020 - link
As per the editorial firewall, the AnandTech editorial staff has no involvement with sponsored content. This is handled by our publisher's sales department.Sivar - Tuesday, April 28, 2020 - link
Upon careful image analysis, I can confirm the new motherboards have PCI Express and DIMM slots. Not yet confirmed is whether they are releasing more passively cooled x570 boards.Oxford Guy - Tuesday, April 28, 2020 - link
Something big, indeed! A Motherboard Buyer's Bill of Rights• Henceforth, we will never again mislead customers, at all, about phases.
• Henceforth, we will employ astroturfers to relentlessly and mercilessly mock all competitors' products if they mislead about phases — so that they will fall in line with adequate business practices.
• Henceforth, we will provide heatsinks that are designed for efficiency — and designed so that aesthetic considerations cannot result in the degradation of said efficiency.
• Henceforth, we will provide a BIOS flashback button on the back panel of any motherboard that allows overclocking.
• Henceforth, we will provide a numeric post code LED on the back panel of any motherboard that is marketed to overclocking enthusiasts.
• Henceforth, we will provide lit LED color code error notification on the boards below those marketed to overclocking enthusiasts — any board that allows overclocking.
• Henceforth, we will provide the ability to separately regular boot voltages on all enthusiast-grade boards.
• Henceforth, we will consider all boards that we use the phase count as a selling point for (on our website listing for the board and/or on the packaging) enthusiast-grade boards.
• Henceforth, if we offer water-cooled and/or hybrid VRMs on the Intel platform we will offer that on the AMD platform, and not in a "limited edition" that's wildly overpriced — but with basically the same margin as the Intel board.
• Henceforth, we will offer a passively-cooled chipset X570 board in the moderate price range, not just the high one. This will be the case until we discontinue X570. If B550 requires similar chipset cooling we will offer a moderately-priced model with passive cooling, not just one at the high end of the range.
• Henceforth, we will not use black on black for boards, which makes it very difficult to see what you're doing.
• Henceforth, we will not offer any general-purpose motherboards that have fewer than three fan headers.
• Henceforth, we will not make serious changes to boards and merely change the version number. We will also add a unique suffix letter for the names of revised boards that have seen substantial changes, not a "1.0, 2.0" scheme. Example, instead of 970A-UDP3 2.0 it will be 970A-UDP3-B, with 970-UDP3-A being the original board.
• Henceforth, we will make it obvious which direction individual front panel connectors should go in, so that newbies aren't confused.
• Henceforth, we will not use plastic push pins for heavy heatsinks.
• Henceforth, we will not choose thermal TIM that dries up well before the end of the board's useful lifespan.
• Henceforth, we will not make it possible to input very dangerous voltage values without using a special separate Dangerous Overlocking screen. The board will also be designed to never accidentally use those values, such as if BIOS corruption occurs.
• Henceforth, our automatic overlocking will not use clearly dangerous voltage levels that will degrade components prematurely.
• Henceforth, all dual BIOS boards will have a jumper or switch to choose between one and the other.
• Henceforth, all enthusiast-grade boards' fan headers will have PWM capability. Boards below that level will have no fewer than two PWM fan headers (which means the mandatory third can be a plain 3 pin).
• Henceforth, all motherboards shall have a feature that allows the board to pause posting by default to display the boot selection screen, so people don't have to press keys. Similarly, boards will have the ability to boot directly to BIOS without having to press a key.
• Henceforth, all enthusiast-grade boards will have the ability to test RAM thoroughly, including strenuous overclocking testing, without booting into a typical operating system (as OS corruption is a serious concern). The boards will be able to separately and, if desired, simultaneously, test CPU overclocking. The overclocking tests will verify data integrity and provide temperature monitoring. They will have two levels of testing length: Extreme Stability and Gaming Stability.
• Henceforth, only one board in any range will have "Gamer" or "Gaming" in its name.
I can get behind a big announcement like this.
Oxford Guy - Tuesday, April 28, 2020 - link
These two bits about boot error codes were a little unclear. The point is that the enthusiast-grade boards would have the numeric post code LED on the back panel and the cheaper "midrange" or "midrange-affordable" boards will have the color LED on the motherboard error code system. The point is that no expensive board would have just the more vague and less convenient color code system on the board and no inexpensive board that allows overclocking would have nothing at all.And, of course, there is a typo with "regular voltage". It should be regulate.
andrewaggb - Tuesday, April 28, 2020 - link
I could get behind that announcement. A company like that might clean up the enthusiast market... Sad thing is it probably wouldn't add much to price of their products and yet here we are....