The PC enthusiast crowd these days is extremely diverse. Nowadays these people are looking not only for extreme performance, but also for personalized and stylish looks. As a result, hardware makers are optimizing construction of their devices and introducing fancy designs with addressable RGB LEDs to satisfy needs of their customers.

Over the years, we have seen a variety of exotic colors used for high-performance coolers, graphics cards, motherboards, memory modules, and other devices. Despite all this, pink hardware has remained extremely exotic/rare (although it is popular in a number of cultures). ID Cooling decided to change that and demonstrate its Pinkflow 240 closed-loop liquid cooling systems for CPU and GPU at Computex.

On the architecture level, ID Cooling’s Pinkflow 240 all-in-one liquid coolers for processors and graphics cards resemble the company’s Zoomflow 240 AIO LCS. But for these components, they are made of white materials and feature pink parts. Furthermore, they are equipped with addressable RGB LEDs (can be controlled using software by leading motherboard makers) for further customization.

To demonstrate the ‘Hello Kitty’ effect in all of its glory at the trade show, ID Cooling used a special pink open-air chassis at Computex.

At present, only the Pinkflow 240 AIO LCS for CPUs is available on the market. Since the Pinkflow closed-loop hybrid cooling system for GPUs was demonstrated at Computex, expect it to hit the market shortly.

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  • HollyDOL - Monday, June 10, 2019 - link

    After seeing this I take back some things I have said about 'more common' RGB light paintings...
  • Hxx - Monday, June 10, 2019 - link

    Nothing says happy valentines day better than a pink test bench....u know it.
  • Yaldabaoth - Monday, June 10, 2019 - link

    "Honey, I am against gender stereotyping, so I want you to know that I love you and respect your decision to follow a career in the male-dominated Computer Science field. In fact, I built you a new PC! Take a look! It's right next to the lingerie that I bought for your birthday!"
  • Holliday75 - Monday, June 10, 2019 - link

    Fear not, neighborhood E-Knight is here! Psssst you forgot your codpiece.
  • jordanclock - Monday, June 10, 2019 - link

    Some women (and men!) enjoy pink and white because they just enjoy pink and white, not because of gender stereotypes.
  • AshlayW - Tuesday, June 11, 2019 - link

    Pretty much this. I am a male and I love Pink, white, purple... green.. yellow... cyan :D And cute things. Oh, and Pusheen. :3
  • Oxford Guy - Tuesday, June 11, 2019 - link

    The amusing thing is that pink was once considered suitable only for boys because it was seen as a "hot" color, while blue was considered better for girls because it was considered calm and soothing.

    Before all this, though, boys and girls both wore identical white baby clothes. A clothier decided he could make more money by convincing parents that colors somehow have something to do with dimorphism.
  • StevoLincolnite - Tuesday, June 11, 2019 - link

    I am a firefighter, road crash technician and more... So definitely a masculine male. - And I absolutely like the colour pink.
  • GreenReaper - Monday, June 10, 2019 - link

    I'd buy it - once it's at clearance prices because nobody else did.
  • Lord of the Bored - Tuesday, June 11, 2019 - link

    Hey, if the case doesn't have windows, it doesn't mater what the color is.

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