NVIDIA: Record Sales of Gaming GPUs

Jon Peddie Research reports that NVIDIA shipped approximately 9.25 million desktop GPUs (up 39.8% QoQ) and increased its notebook GPU shipments by 38.7% sequentially in calendar Q3. NVIDIA does not officially disclose the number of graphics processors it sells, but the company’s revenue for gaming-grade GPUs skyrocketed to $1.244 billion in its Q3 FY2017 (ended October 30, 2016), so it is logical to assume that shipments of its graphics chips (both for desktops and notebooks) were very strong in the calendar third quarter as well.

“Gaming revenue crossed the $1 billion mark and increased 63% year-on-year to a record $1.24 billion, fueled by our Pascal-based GPUs,” said Colette M. Kress, CFO of NVIDIA, during the company’s earnings conference call. “Demand was strong in every geographic region across desktop and notebook, and across the full gaming audience, from GTX 1050 to the TITAN X.”

NVIDIA itself attributes its success in the third quarter to sales of its Pascal-based products — the GeForce GTX 1060, 1070 and 1080 as well as their mobile brethren. Since such boards start at $199 and their ASP should be considerably higher than that, it is not surprising that NVIDIA earned a lot despite a decrease in unit sales compared to Q3 in 2015. Unfortunately, we do not know exact rankings of AMD and NVIDIA in the enthusiast part of the market in terms of units, but it looks like the green company commands the lion’s share of this lucrative segment in terms of both units and dollars. Moreover, this situation is going to last for some time before AMD introduces its next-generation Greenland/Vega GPUs.

For the three-quarters so far in 2016, NVIDIA has sold approximately 25 million of desktop discrete GPUs. This is ~4% lower than in the first three quarters of 2015 (around 26 million). Nonetheless, despite slightly lower unit sales, the company is thriving financially due to higher ASPs. Moreover, NVIDIA’s management implies that demand for its desktop GPUs is still very high and sales of graphics cards may increase in Q4 as a result of improved yields and/or increased allocation at TSMC. If this happens, the company could sell around 35 million desktop GPUs in total this year, the same amount as in 2015.

“In terms of Pascal, we are still ramping,” said Jen-Hsun Huang, CEO of NVIDIA. “Production is fully ramped in the sense that all of our products are [certified and qualified with OEMs], they are on the market. However, demand is still high. So, we are going to continue to work hard, and our manufacturing partner TSMC is doing a great job for us.”

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  • timbotim - Monday, November 28, 2016 - link

    “Everybody that is effectively born in the last 10-15 years [is] likely to be a gamer.”

    Gotta be up there with "640k" and "there is a world market for maybe 5 computers".
  • TristanSDX - Monday, November 28, 2016 - link

    Great article
  • beginner99 - Tuesday, November 29, 2016 - link

    And another couple of graphs clearly showing naive gamers getting ripped of by NV selling mid-range at flagship prices.
  • just4U - Friday, December 2, 2016 - link

    I recall paying 400 for a Creative Geforce2 and (cough..) 870 for a Asus Geforce3 so... Prices have remained steady thru the years. Every once in awhile AMD/ATI throws a monkey wrench into Nvidia's pricing by releasing really great cards at the high Mid range price though.. and that temporarily changes things. Nvidia did it once with their 460s as well.
  • T1beriu - Tuesday, November 29, 2016 - link

    I guess you missed the AMD memo a month ago for lowering the prices of 460 and 470. The MSRP for the 460 2GB is $99 and for 470 4GB is $179.
  • vladx - Wednesday, December 7, 2016 - link

    Too bad real actual prices don't reflect MSRP ones.
  • mikelanding - Tuesday, November 29, 2016 - link

    This article and study failed to mention that AMD sale are up might be due to RX series card are most efficient for Cryptocurrencies mining like Ethereum, Zcash and Monero. Miners are buying RX series card in large quantity. I myself had many rigs (1 rigs = 6 RX series cards) doing just mining.
  • BrokenCrayons - Tuesday, November 29, 2016 - link

    I'm not into the crypto currency thing at all, but I've heard from multiple sources that CPU and GPU mining is too inefficient. Much of the mining workload has shifted to custom ASICs that offer better performance for lower prices and less power consumption.
  • TheinsanegamerN - Tuesday, November 29, 2016 - link

    For bitcoin, yes. For many other alt-coins, GPU is still king o the hill.
  • colonelclaw - Thursday, December 1, 2016 - link

    Well done to Nvidia and AMD etc. etc.
    Now, is there any chance you drop your bloody prices?

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