With the Benchmarks now finally out. Navi is DOA if they don't reduce pricing. Why would anyone buy 5700 XT that is going to have less performance and no hardware Raytrace Support. RTX 2070 Super is best value card out there. Got $100 price drop (Foundation Edition) and 15% boost in Performance. With very little overclocking you get the Performance of the RTX 2080 Standard Addition for $499!! Best Deal out there and it is the Founders Edition which has higher Quality GPU.
Well, we haven't seen the Navi tests yet, but AMD will surely have to reduce pricing for it. That seems to be NVIDIA's thrust here. It's not the first time they've done it.
The timing shows it has a lot to do with Navi. NVIDIA only has a dominant market share as long as they defend it. Navi is AMD's most competitive product in a while, and it is currently targeting the most profitable part of the stack.
We must see a price cut for Navi or they won't sell many and they will build up inventory. he other option is to stop making them, which doesn't do anything to reduce the fixed costs of r&d for the chip. AMD will try to maximize their profits/minimize their losses, or they might even try to gain some market share if the feel they are financially in good enough shape to do that. By RX sales do you mean Vega? There are hardly any Vega sales to begin with. They want Navi to be far more successful than Vega was. They will simply stop making Vega or take a write down on them if they have to in order to get Navi out the door.
At current price Navi gives them almost no profit because when you have minuscule sales but large r&d costs you can sell each one for $10,000 and still lose money. They must cut the price in order to turn any profit.
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biodoc - Wednesday, July 3, 2019 - link
Thanks Ryan!Amoro - Tuesday, July 2, 2019 - link
So 215w TDP equals 302 watts normal gaming load. Right...Andrei Frumusanu - Tuesday, July 2, 2019 - link
The power measurements here are of the complete system, not just the GPU.Amoro - Tuesday, July 2, 2019 - link
My mistake. I take it back. I should read. It's actually really close then.Meteor2 - Saturday, July 6, 2019 - link
:-)dcole001 - Tuesday, July 2, 2019 - link
With the Benchmarks now finally out. Navi is DOA if they don't reduce pricing. Why would anyone buy 5700 XT that is going to have less performance and no hardware Raytrace Support. RTX 2070 Super is best value card out there. Got $100 price drop (Foundation Edition) and 15% boost in Performance. With very little overclocking you get the Performance of the RTX 2080 Standard Addition for $499!! Best Deal out there and it is the Founders Edition which has higher Quality GPU.Yojimbo - Tuesday, July 2, 2019 - link
Well, we haven't seen the Navi tests yet, but AMD will surely have to reduce pricing for it. That seems to be NVIDIA's thrust here. It's not the first time they've done it.V900 - Tuesday, July 2, 2019 - link
Doubt this release has anything to do with Navi.Nvidia has over 80% of the market, AMD isn’t really a concern. Heck, in the upper market level, it’s virtually a monopoly.
Nvidia’s problem is that Turing was “too good”, so many gamers out there are hanging on to their 1070’s and 1080’s and don’t see a reason to upgrade.
The Super RTX cards is aimed at those guys.
And I’m not so sure we will see a price cut for Navi.
A: They don’t have that much room to cut the price of Navi. Why risk canibalizing RX series sales?
B: At the current price, Navi gives them a fat, juicy margin. Lowering the price might move a few extra units, but hurt their total profits.
Yojimbo - Tuesday, July 2, 2019 - link
The timing shows it has a lot to do with Navi. NVIDIA only has a dominant market share as long as they defend it. Navi is AMD's most competitive product in a while, and it is currently targeting the most profitable part of the stack.We must see a price cut for Navi or they won't sell many and they will build up inventory. he other option is to stop making them, which doesn't do anything to reduce the fixed costs of r&d for the chip. AMD will try to maximize their profits/minimize their losses, or they might even try to gain some market share if the feel they are financially in good enough shape to do that. By RX sales do you mean Vega? There are hardly any Vega sales to begin with. They want Navi to be far more successful than Vega was. They will simply stop making Vega or take a write down on them if they have to in order to get Navi out the door.
At current price Navi gives them almost no profit because when you have minuscule sales but large r&d costs you can sell each one for $10,000 and still lose money. They must cut the price in order to turn any profit.
Meteor2 - Saturday, July 6, 2019 - link
Minimising losses may well be AMD's goal, I fear :-/