For much of the last year now, the story of the high-end video card market has been the story of NVIDIA. In September of 2014 the company launched the GeForce GTX 980, the first and at the time most powerful member of their Maxwell 2 architecture, setting a new mark for both power efficiency and performance, securing their lead of high-end of the video card market. NVIDIA then followed that up in March with the launch of the GeForce GTX Titan X, NVIDIA’s true flagship Maxwell part, and a part that only served to further cement their lead.

Based on the very powerful (and very large) GM200 GPU, GTX Titan X is currently untouched in performance. However priced at $1000, it is also currently untouched in price. In NVIDIA’s current lineup there is a rather sizable gap between the $550 GTX 980 and $1000 GTX Titan X, and perhaps more significantly GTX Titan X was the only GM200 part on the market. With NVIDIA launching their fully enabled flagship card first, it was only a matter of time until they released a cheaper card based on a cut-down version of the GM200 GPU in order to fill that pricing hole and to put salvaged GM200s to good use.

Now just a bit over two months since the launch of the GTX Titan X, NVIDIA launching their second GM200 card, GeForce GTX 980 Ti. Based on the aforementioned cut-down version of GM200, GTX 980 Ti is the expected junior version of GTX Titan X, delivering GM200 at a cheaper price point. But calling GTX 980 Ti a cheaper GM200 may be selling it short; “cheaper” implies that GTX 980 Ti is a much lesser card. At $649, GTX 980 Ti is definitely cheaper, but the card that is launching today is not to be underestimated. GTX 980 Ti may be intended to be GTX Titan X’s junior, but with the excellent performance it delivers, GTX 980 Ti may as well be GTX Titan X itself.

NVIDIA GeForce Specification Comparison
  GTX Titan X GTX 980 Ti GTX 980 GTX 780 Ti
CUDA Cores 3072 2816 2048 2880
Texture Units 192 176 128 240
ROPs 96 96 64 48
Core Clock 1000MHz 1000MHz 1126MHz 875MHz
Boost Clock 1075MHz 1075MHz 1216MHz 928Mhz
Memory Clock 7GHz GDDR5 7GHz GDDR5 7GHz GDDR5 7GHz GDDR5
Memory Bus Width 384-bit 384-bit 256-bit 384-bit
FP64 1/32 FP32 1/32 FP32 1/32 FP32 1/24 FP32
TDP 250W 250W 165W 250W
GPU GM200 GM200 GM204 GK110B
Architecture Maxwell 2 Maxwell 2 Maxwell 2 Kepler
Transistor Count 8B 8B 5.2B 7.1B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Launch Date 03/17/2015 06/01/2015 09/18/2014 11/07/2013
Launch Price $999 $649 $549 $699

Taking a look at GTX 980 Ti from a specifications perspective, NVIDIA’s latest card is in a somewhat unusual place. Its direct predecessor, GTX 780 Ti, was a fully enabled GK110 card, differing from that generation’s Titan only in double precision compute capabilities and a trivial clockspeed difference. However with GM200 being a pure graphics chip – and hence GTX Titan X not pulling double-duty as a prosumer level compute card – NVIDIA has needed to turn to cutting down the chip itself in order to differentiate the products. In this sense the GTX 980 Ti is probably closer to being the GTX 780 of its generation, a very timely situation given the fact that GTX 780 launched almost exactly 2 years ago.

In any case, compared to GTX Titan X NVIDIA has made just two changes to create GTX 980 Ti. The first is that the company has disabled 2 of GM200’s 24 SMMs, bringing it down to 22 SMMs for a total of 2816 active CUDA cores. The second change was to dial back the amount of VRAM, from GTX Titan X’s 12GB to the 6GB we see on GTX 980 Ti. And that’s it.

In every other aspect the GTX 980 Ti is identical to the GTX Titan X. Both are clocked at 1000MHz, with a boost clock of 1075MHz. Both feature their VRAM on a 384-bit memory bus with their respective VRAM modules clocked at 7GHz. Both are set for a 250W TDP, and are equipped with NVIDIA’s high end metal-shrouded cooler. And finally, GTX 980 Ti retains all 96 ROPs and 3MB of L2 cache, which means that in pixel-heavy situations like 4K it is as no disadvantage compared to GTX Titan X.

Consequently, looking at the specifications tells us that we should expect GTX 980 Ti to be 8% slower than GTX Titan X, a result of losing 2 SMMs. Coupled with the difference in VRAM between the two cards, this would put a decent gap between the two cards. However as we’ll see in our benchmarks, reality begs to differ. Thanks to the combination of a couple of factors GTX 980 Ti ends up coming much closer to GTX Titan X than what the specifications tell us to expect. In the end what we find is that it delivers 97% of GTX Titan X’s performance. This, in a nutshell, is what makes GTX 980 Ti a deceptive card, and is why it’s going to have such a large impact on the high-end market.

Shifting gears, let’s talk about pricing, availability, and the competition. The GTX 980 Ti will be a hard launch, with cards going on sale on June 1st. Due to the fact that Computex is taking place this week in Taiwan and GTX 980 Ti is one of the products NVIDIA is launching at the show, NVIDIA has lifted the embargo on GTX 980 Ti at an atypical 6pm Eastern, which for Taiwan and Computex is June 1st, 6am local time. NVIDIA is launching the card globally on the 1st, so in a reversal of typical launches APAC buyers will get first dibs on the card, followed by European and North/South American buyers several hours later. Along with the GTX 980 Ti reference cards launching today, expect to see semi-custom cards launching very soon thereafter.

Meanwhile for pricing, the GTX 980 Ti will be launching at $649. This is an increasingly persistent price point for NVIDIA that has fluctuated a bit over the last couple of years, with the GTX 780 launching at $649 as well, only for the GTX 780 Ti to launch at $699. The launch of GTX 980 Ti at $649 will be putting pressure on the rest of NVIDIA’s product stack from both above and below. In response to this launch NVIDIA is officially cutting the price of the GTX 980 from $549 to $499 in order to open up a bit more room between the cards and to keep GTX 980 Ti from making GTX 980 redundant. At the same time however GTX 980 Ti puts enormous pressure on GTX Titan X; GTX 980 Ti’s performance is close enough to GTX Titan X that the latter’s only practical advantage is its 12GB of VRAM, and that’s not a lot to justify the Titan’s $350 (54%) price premium.

Not stopping there, in an unusual move for NVIDIA the GTX 980 Ti is getting a game bundle right off the bat. The card isn’t getting NVIDIA’s full Two Times The Adventure bundle that comes with the GTX 980, but it is getting a copy of the forthcoming Batman: Arkham Knight, another one of this year’s major GameWorks titles. The end result is that NVIDIA is being more aggressive than usual this time around, offering what amounts to a GTX Titan X and a game for $649.

Of course the competition may have something to do with it. AMD is pretty much shouting from the rooftops that they are launching a new high-end video card this quarter, which at this point means the card is due by the end of June. While NVIDIA does have other financial incentives for releasing GTX 980 Ti now that GTX Titan X has been on the market for a couple of months, by all appearances this looks to be NVIDIA making the first move. We’ll have to see just what AMD delivers next month, but what is clear is that whatever they do, NVIDIA will not be making it easy by delivering flagship performance at $649.

In the meantime AMD and their partners are also still selling the Radeon R9 295X2 for around $600, though it looks like this is part of an effort to sell off the remaining inventory of cards. AMD has no other cards in this price range, so the GTX 980 Ti is otherwise uncontested until AMD’s new card launches.

Summer 2015 GPU Pricing Comparison
  $999 GeForce GTX Titan X
  $649 GeForce GTX 980 Ti
Radeon R9 295X2 $599  
  $499 GeForce GTX 980
Radeon R9 290X $319 GeForce GTX 970
Radeon R9 290 $250  
Meet The GeForce GTX 980 Ti
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  • chizow - Monday, June 1, 2015 - link

    780 was $650 at launch actually, and stayed there for some 6 months until AMD launched the 290X. The only way Nvidia will drop price on the 980Ti is if Fiji is both faster than it and priced similar, and even then Nvidia may not touch a thing.

    I think Nvidia knows what AMD has and they've already set the price points for AMD so that they won't have to change their pricing no matter what.
  • fingerbob69 - Tuesday, June 2, 2015 - link

    "The only way Nvidia will drop price on the 980Ti is if Fiji is both faster than it and priced similar" ...and given themselves a month's head start ...and AMD a whole month too look at this Ti and adjust accordingly (if even necessary).

    I think it's nVidia who's looking weak here. In the UK Scan/Overclockers are really low on AMD stock 290 thru to 290x ...big launch coming?
  • chizow - Tuesday, June 2, 2015 - link

    Yes, I'm sure it was AMD taking a position of strength to allow Nvidia to completely dominate the dGPU landscape for the last 9 months, unopposed, unchallenged since the GTX 970/980 launch, followed by the GTX 960, GTX Titan X, and GTX 980Ti. Makes perfect sense.

    Everyone expects a big launch from AMD sure, but I guess they are just waiting for Nvidia to tire themselves out first. I mean a quick scan in the US shows you can't find the GTX 980Ti anywhere, sold out instantly in a single day. AMD is just biding their time though for something big to pop out of a hole in the ground! :)
  • HeavyHemi - Saturday, September 12, 2015 - link

    'Hole in the ground' if someone was buried a55 up. Ha...
  • theuglyman0war - Thursday, June 4, 2015 - link

    that would be a shame. It's been a long time since I pulled the trigger on my upgrade itches. Never thought it would be this long. ( gtx 480 tri sli at $399 with the starcraft release discount coupon )

    I think I assumed that the rise in pricing after gtx 580 was just going to be a short term fluke and that the world would return to sanity with resumption of the $499 pricing.

    I imagine I would have probably have upgraded twice otherwise. I wonder if my demographic adds up to a significant lost market at the end of the day?

    On the bright side...
    Having waited this long, If I start buying used in two years the performance gain will be worth the loss of warranty considering the high cost.
  • NvidiaWins - Wednesday, June 3, 2015 - link

    Agreed. Nvidia has no worries when it comes to AMD next series gpu. AMD will not be able to compete with the 980Ti price point.
  • n13L5 - Tuesday, August 4, 2015 - link

    "Just wait for AMD's release and the price will have to drop."

    Exactly why all those Nvidia fanboys should shut their mouths:

    If they were to succeed in maligning AMD to death, handing Nvidia a monopoly, Nvidia will have not only lost any reason to ever drop prices, they'll also loose any reason to rush new gaming cards out. They'd put consumer cards at the very back of the queue, to be released at Nvidia's convenience - because Nvidia gets better margins from HPC sales.
  • Frenetic Pony - Monday, June 1, 2015 - link

    Sir! You're trolling is commendable, the people biting, so serious. I salute you.
  • StevoLincolnite - Monday, June 1, 2015 - link

    You're = You are.

    In this instance it is "your".
  • Leyawiin - Monday, June 1, 2015 - link

    Their, they're, there - no call for typo nitpicking. He who is free of guilt and all. As far as the 28nm bit, its probably ore of a well-poisoning comment by someone who leans towards the other camp.

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