11:55AM EDT - With much anticipation and more than a few leaks, today is NVIDIA's 2020 GeForce Special event. We're expecting the announcement of NVIDIA's GeForce RTX 30 series of cards, based on their Ampere architecture, and with it a generational improvement in performance

11:58AM EDT - Like pretty much everything else, this year's event has been altered a bit due to COVID

11:59AM EDT - NVIDIA normally treats GeForce launch events as parties, which isn't going to do in the age of social distancing

11:59AM EDT - Still, we're told it should be an interesting show

12:00PM EDT - As for the matter at hand, NVIDIA and its partners have not fared very well as far as leaking goes

12:00PM EDT - So we've got a very good idea of what's in store: the GeForce RTX 30 series, starting with the GeForce RTX 3090, RTX 3080, and RTX 3070

12:01PM EDT - So it'll be interesting to see what NVIDIA hasn't told its board partners - and thus what hasn't already been leaked

12:01PM EDT - And here we go

12:02PM EDT - And we are once again in Jensen Huang's kitchen, which has become his podium for this year

12:02PM EDT - "We're going to talk about computer graphics, and the work we're doing to push the boundaries"

12:03PM EDT - GeForce PC Gaming: Gaming, Live Streaming, Content Creation, and Esports

12:04PM EDT - We're apparently getting "4 gifts" today

12:04PM EDT - The incredibly popular Fortnite is getting an RTX upgrade. Ray tracing, ambient occlusion, and DLSS 2.0 support

12:04PM EDT - Now rolling a promo video

12:05PM EDT - (Hey Tim, how about that Unreal Tournament game you were working on?)

12:05PM EDT - New esports technology: NVIDIA Reflex

12:06PM EDT - The tech is designed to reduce system latency/input lag by upwards of 50%

12:06PM EDT - It's coming in NVIDIA's drivers this month

12:06PM EDT - Meanwhile NVIDIA's partners are prepping some 360Hz gaming displays with G-Sync compatibility

12:06PM EDT - Another new piece of software: NVIDIA Broadcast

12:07PM EDT - A software suite for broadcasting, with background replacement/effects, noise removal, and auto-framing features

12:07PM EDT - Coming to all RTX cards this month

12:08PM EDT - Now one of NVIDIA's employees is demonstrating the software

12:09PM EDT - This of course is all "AI-powered", utilizing NVIDIA's tensor cores

12:09PM EDT - NVIDIA of course is far from the first company to offer tools like these, but it's very consistent with their GeForce Experience strategy about trying to be a one-stop shop for all video effects

12:10PM EDT - Another new software tool: NVIDIA Omniverse Machinima

12:10PM EDT - A mixer application for helping to create machinima videos

12:11PM EDT - Body tracking, special effects, and more

12:11PM EDT - Beta in October

12:11PM EDT - Now rolling a quick video made using the tech with Mount & Blade 2

12:12PM EDT - Now on to the subject of ray tracing

12:12PM EDT - And recapping NVIDIA's RTX stack of technology

12:13PM EDT - Jensen is basically taking a victory lap here on RT, and using it as a chance to recap the tech in order to talk about what's next

12:14PM EDT - Now on to some quick demos of NVIDIA's deep learning research projects

12:14PM EDT - 3D video reconstruction, cloth animation, ray tracing smoothing, and more

12:15PM EDT - And of course, NVIDIA's Deep Learning Super Sampling (DLSS)

12:15PM EDT - Jensen is quickly recapping DLSS and how it works

12:15PM EDT - DLSS 1.0 was a bit of a dud. However NVIDIA has seen a lot more success with DLSS 2.0

12:16PM EDT - It still relies on deep learning, but they've also implemented what's essentially a class-leading temporal anti-aliasing implementation

12:16PM EDT - DLSS is one of the most powerful software tools in NVIDIA's kit, as it allows for games to get away with lower resolution rendering with acceptable results

12:16PM EDT - Now on to ray tracing and RT cores

12:17PM EDT - Ray tracing is kind of slow, even with dedicated RT cores

12:17PM EDT - But with DLSS, NVIDIA can further cut down on that performance hit

12:17PM EDT - Ampere!

12:18PM EDT - 30 shader TFLOPs, 58 RT TFLOPs, 238 tensor TFLOPs

12:18PM EDT - "Second geneation RTX"

12:18PM EDT - 28B transistors, Samsung 8N "NVIDIA custom process"

12:19PM EDT - 1.9x better perf per watt versus Turing

12:19PM EDT - 2x ray/triangle interaction performance

12:20PM EDT - Now for an Ampere-powered demo, with NVIDIA's marbles

12:20PM EDT - "Marbles at Night"

12:20PM EDT - 1440p at 30 frames per second

12:21PM EDT - This marks the first time that NVIDIA has used a foundry other than TSMC for its flagship gaming GPUs

12:22PM EDT - NVIDIA has used Samsung before, but only for their low-end Pascal (GTX 10 series) GPUs

12:23PM EDT - Now comparing Mables on Turing versus Ampere

12:23PM EDT - The Ampere version has 4x the performance of the Turing version

12:23PM EDT - Now on to I/O performance

12:23PM EDT - Big Ampere (GA100) of course had PCIe 4.0, and so do the gaming versions of Ampere

12:24PM EDT - Announcing NVIDIA RTX I/O

12:24PM EDT - PCIe 4.0, on-GPU storage decompression, and collaberating with Microsoft on DirectStorage

12:25PM EDT - Now rolling a Cyberpunk video

12:25PM EDT - The NVIDIA GeForce RTX 3080, powered by Ampere

12:26PM EDT - 10GB of GDDR6X memory running at 19Gbps

12:27PM EDT - And one honking cooler

12:27PM EDT - Fans on both sides of the card

12:28PM EDT - NVIDIA is basically running half of the heatsink in a roundabout push-pull configuration

12:28PM EDT - Now talking about GDDR6X

12:29PM EDT - Micron spilled the beans on this last month. GDDR6X moves from binary to 4 state PAM4 signaling. You get twice as many bits per clock cycle over the memory bus

12:29PM EDT - As for cooling, NVIDIA has basically built a mini-ITX style board, and then bolts that to a large heatsink

12:29PM EDT - This allows air to flow through the GPU and pushed out the back

12:30PM EDT - NVIDIA Video cards that blow air out the back do not have a good history (GTX 480), so it will be interesting to see how well this works

12:30PM EDT - RTX 3080 "Our new flagship GPU"

12:30PM EDT - Twice the performance of RTX 2080

12:30PM EDT - Starting at $699

12:31PM EDT - Available September 17th

12:31PM EDT - Up next is the RTX 3070

12:31PM EDT - 20 shader TFLOPs, 40 RT TFLOPs, 163 Tensor TFLOPs

12:31PM EDT - 8GB of GDDR6

12:31PM EDT - $499

12:31PM EDT - Available in October

12:32PM EDT - With performnace ahead of the RTX 2080 Ti

12:32PM EDT - Now on to bit of salesmanship. NVIDIA wants to get all of those Pascal (GeForce GTX 10 series) card owners to upgrade to Ampere

12:33PM EDT - Ampere is well ahead of Pascal in performance, even with ray tracing on

12:34PM EDT - Now rolling another game video, this time for Call of Duty Black Ops: Cold War

12:35PM EDT - Now back to Jensen, who is talking about the history of the Titan video card family

12:35PM EDT - "There is clearly a need for a giant GPU that is available all over the world"

12:35PM EDT - RTX 3090

12:35PM EDT - "BFGPU"

12:35PM EDT - 36 shader TFLOPs, 69 RT TFLOPs, and 285 tensor TFLOPs

12:36PM EDT - It's so fast that NVIDIA says the 3090 can do 30fps at 8k

12:36PM EDT - Also confirmed: HDMI 2.1 support and AV1 decode

12:37PM EDT - 24GB of GDDR6X memory. $1499

12:37PM EDT - Available September 24th

12:37PM EDT - So one week after RTX 3080

12:38PM EDT - Note that despite the Titan introduction, this is a GeForce card, and is being branded by NVIDIA as such

12:38PM EDT - So why they aren't comparing it to RTX 2080 Ti, I have no idea

12:38PM EDT - "Our greatest generational leap ever"

12:39PM EDT - Jensen is now recapping everything he's announced

12:39PM EDT - Well that was quick. That's a wrap

12:40PM EDT - We'll have more as we get it. Please stay tuned.

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